Wine & Spirits

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Four Roses Distillery announced its global brand refresh, the first update for the brand since 2006. The new visual identity also comes as Four Roses, a heritage brand that predates Prohibition, celebrates its 135th year. Consumers will see the refreshed branding across all of Four Roses’ bourbon bottles, and on its new website.

Casa Azul, makers of Casa Azul Tequila Soda, announce the launch of its newest flavor: Grapefruit.

Brown-Forman Corp., Louisville, Ky., reached an agreement to sell its Finlandia vodka brand to Coca-Cola HBC AG for $220 million, subject to the customary closing process. The purchase is expected to close in the second half of the 2023 calendar year.

Loverboy, a manufacturer of premium canned sparkling hard teas, spritzes and cocktails, debuted its latest adult treat: Limoncello Spritz.

Kove announced the debut of its new fresh look and the addition of flavors to its existing line of canned cocktails. Featuring vivid, attention-grabbing branding and sleek can design, Kove’s new design can be found as part of its summer variety pack.

Riboli Family Wines announced the launch of all-new packaging for its San Simeon portfolio. The new packaging brings a bolder look through clean lines and showcases an embossed gold foil trident emblem, it says.

Four-time NBA Champion and two-time MVP Stephen Curry is entering the spirits industry with the launch of Gentleman’s Cut Kentucky Straight Bourbon Whiskey.

New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.

Monaco Cocktails, a brand of Atomic Brands, announced its new line of ready-to-drink Margaritas, expanding upon its popular tequila portfolio.

Crystal Head Vodka, an ultra-premium vodka brand known for its signature skull bottle, announced the launch of its limited-edition Paint Your Pride bottle following the success of the rainbow bottle launched in 2020, in honor of Pride month in June. The specialty Pride bottle displays a colorful, paint-splattered design against a white bottle.