Wine & Spirits

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New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.

Monaco Cocktails, a brand of Atomic Brands, announced its new line of ready-to-drink Margaritas, expanding upon its popular tequila portfolio.

Crystal Head Vodka, an ultra-premium vodka brand known for its signature skull bottle, announced the launch of its limited-edition Paint Your Pride bottle following the success of the rainbow bottle launched in 2020, in honor of Pride month in June. The specialty Pride bottle displays a colorful, paint-splattered design against a white bottle.

Sazerac Company announced the launch of Mango Shotta, a mango-jalapeño-tequila shot, inspired by the traditional Mexican "mangonada" recipe, it says.

Essentia Water has partnered with House Wine for the second consecutive year to bring fans a new, limited-edition Water + Rosé box ― a side-by-side combo of Essentia Water and House Wine Rosé.

Flybird Cocktails, a brand of Don Sebastiani & Sons, announced the debut of Flybird Fiesta Shots, a new single-serve format sold in packs of four.

E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.

India’s NV Group and SMOKE LAB Vodka announced the debut of its special release, SMOKE LAB Saffron Vodka in the United States.

In line with its 10th anniversary, aloe-liqueur brand Chareau launched a new packaging design. The design features a slimmer, lighter and more ergonomic shape. The glass bottle is 33% lighter in weight, it adds. 

The Boston Beer Co.’s Truly Hard Seltzer, an innovator in the hard seltzer category, reintroduced its first spirits-based seltzer as Truly Vodka Soda. Rolling out now in time for the summer season, Truly Vodka Soda combines six-times-distilled vodka, real fruit juice and premium flavors, it says.