Zamora Co. announced the launch of Thunder Bitch, a new whisky liqueur that will make its U.S. debut at Guy Fieri's annual Flavortown Tailgate party during the Super Bowl in Las Vegas, Feb. 11.
Thunder Bitch traces its origins back 150 years to Thunder Bay, Ontario, on the U.S. Canadian border where Canadian whisky was often smuggled across Lake Superior during Prohibition, the company notes. To help combat the practice, U.S. border control employed specially trained female dogs to sniff out and detect the contraband whisky— but smugglers began to hide the whisky in stacks of cinnamon and chili, which in turn inspired a new spirit, blending that whisky with the cinnamon and chili, according to the company. The new product was aptly called Thunder Bitch, named after Thunder Bay and in honor of those friendly hard-working canines, it adds.
“The name says it all. Thunder Bitch is truly a unique, fun and intense experience. It’s powerfully spicy, yet also sweet and soft which makes it a fantastic shot, served very cold,” said Matt Appleby, CEO of Zamora Co., in a statement. “It’s a drink for everyone who enjoys celebrating and having a good time, and I can’t think of a better occasion to introduce it than at Guy Fieri’s massive Flavortown Tailgate party in Vegas.”
Packaged in an eye-catching bottle with lightning bolt imagery on the label, the 60 proof Thunder Bitch whiskey will roll out across the United States over the coming months, the company says.