Alternative Drinks

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Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. 

Carnation Breakfast Essentials, a Nestlé Health Science brand, unveiled its new Carnation Breakfast Essentials Fruit & Protein Smoothie nutritional drinks.

Suja Life, a Paine Schwartz Partners portfolio company and the parent company of Suja Organic and Vive Organic, announced the appointment of Maria Stipp as its new CEO, effective Feb. 20. Stipp succeeds Bob DeBorde who will retire and remain an active member as Chair of the Board of Directors.

Crystal Light unveiled a new logo, marking a bold refresh for the brand. The Crystal Light rebrand will feature a dynamic new logo, typography, photography and packaging.

Jordan’s Skinny Mixes, a leading brand for zero-calorie and zero-sugar syrups, announced the launch of its new Sours Collection. 

Torrance, Calif.-based Health-Ade, makers of bubbly beverages with gut health benefits, unveiled its new beverage brand: SunSip by Health-Ade, a prebiotic soda that supports gut health.

Blue Diamond announced a new addition to its selection of Almond Breeze products with the launch of Almond Breeze Original Almond & Oat Blend.

No Alcohol Company (NoAlchCo) announced the launch of its non-alcohol wine collection, featuring a selection of varietals including Rosé, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon. 

Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.