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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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LiquidIV Wildberry Lifestyle

Liquid I.V. marries function, flavor to hydrate today’s consumers

Omnichannel approach helps powdered hydration brand reach today’s consumers
Jessica Jacobsen
Jessica Jacobsen
April 7, 2023

Since its founding in 2012, powdered hydration brand Liquid I.V. has prioritized the symbiotic relationship of function and flavor.


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Liquid IV

Liquid I.V. driven by purpose

Hydration brand prioritizes people, environment
Jessica Jacobsen
Jessica Jacobsen
April 6, 2023

Liquid I.V. is delivering on sustainability through a number of initiatives.


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Recess_ZeroProof.png

Recess Zero Proof

March 16, 2023

Recess relaxation beverages announced the launch of its new Zero Proof Craft Mocktail collection, its first official expansion into the non-alcoholic category.


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DeLaCalle_Tepache.png

De La Calle Mexican tepache

March 10, 2023

De La Calle, the brand bringing traditional Mexican tepache to U.S. shelves, announced the launch of three new fizzy, fermented flavors: Hibiscus Citrus, Tropical and Pineapple Chili.


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ROAR_HydrationMix.png

ROAR Plus Powders and Strawberry Lemonade beverage

March 6, 2023

ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023. 


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HarpoonRecWeed.png

Harpoon Brewery’s Rec. Weed

February 28, 2023

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.


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Jiant Hard Kombucha
Category Focus

Kombucha’s claim to fame

Fermented beverages support immune, gut and digestive health
Chloe Alverson
Chloe Alverson
February 24, 2023

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.


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Pallini Limonzero

February 24, 2023

Pallini, one of Rome’s oldest and most renowned creators of Limoncello, announced the launch of its first zero-proof Limoncello: Pallini Limonzero.


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DanoneNA_Logo_900.jpg

Danone North America announces $65 million investment

Company to create new bottle production line in Jacksonville, Fla.
February 22, 2023

Danone North America, Broomfield, Colo., announced it will invest as much as $65 million during the next two years to create a new bottle production line in Jacksonville, Fla. The investment will support Danone North America’s long-term growth strategy and will deliver key benefits across the U.S. business, including advancing operational excellence, enabling flexibility in bottle design, accelerating the company's sustainability goals, and driving cost efficiencies, it notes.


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Jiant Citrus Safari

February 16, 2023

Jiant announced the release of Citrus Safari, the sixth hard kombucha in the beverage brand’s celebrated seasonal series available now through April.


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

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Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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