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Home » Topics » Category Focus » Alternative Drinks

Alternative Drinks
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Category Focus

Growing consumer awareness propels gut-health beverages to new heights

Opportunity abounds to educate consumers on pro- and prebiotic differentiation
jessica Jacobsen
Jessica Jacobsen
January 22, 2024

Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.


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Organic Valley Family First

January 19, 2024

Organic Valley announced the expansion of its fluid milk portfolio with Organic Valley Family First.


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HOUSEOFLOVE canned cocktails and mocktails

January 16, 2024

World of Wonder and RuPaul are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.


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Sierra Nevada Non-Alcoholic Trail Pass

January 11, 2024

Sierra Nevada Brewing Co. unveiled its-first-ever non-alcohol brews: Trail Pass IPA and Trail Pass Golden.


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AVEC Fuji Apple and Cardamom sparkling beverage

January 8, 2024

AVEC Drinks, makers of all-natural, sparkling drinks and mixers, announced teaming up with Yes! Apples to release a limited-edition apple sparkling beverage: Fuji Apple and Cardamom.


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SYSTM Foods acquires HUMM Kombucha

Kombucha brand joins company’s functional beverage portfolio that includes REBBL, Chameleon Organic Coffee
Staff Beverage Industry
January 3, 2024

SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL and Chameleon Organic Coffee. 


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Athletic Brewing Co. launches Track Record

Alcohol moderation tool aims to promote mindful drinking
Staff Beverage Industry
December 28, 2023

Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.


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Ocean Spray Cocktail Mixers

December 28, 2023

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  


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Demand for non-alcohol, alcohol canned cocktails on the rise, study shows

Veylinx study finds alcohol canned cocktail demand up 20%
Staff Beverage Industry
December 26, 2023

Behavioral research platform Veylinx, New York, revealed in a new year-over-year study how consumer demand is increasing for both non-alcohol and alcohol canned cocktails.


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Kit NA Brewing releases limited-edition kit

December 21, 2023

Kit NA Brewing, a non-alcohol beer company celebrating inclusivity and connection, is working this season to assist “resolutioners” and Dry January participants to get their proverbial “K*t” together. Now through January 2024, Kit NA Brewing is offering a limited-edition “Kit,” available at kitna.beer.


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