Alternative Drinks

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Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 

Laird Superfood announced the expansion of its Hydrate line with two new flavors: Wild Berry and Tropical Punch.

Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

Stephanie Moyal, co-founder of the plant-based functional beverage Psilly Goose, shares how the beverage serves as an alternative to alcohol.

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says. 

Productive Health Co. announced the launch of AUTOFOCUS, a functional beverage designed to deliver clean, sustained energy and mental clarity.

Dynasty Spirits announced the official launch of Teaspoon, the brand’s first line of non-alcohol beverages.