Alternative Drinks

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Hiyo announced Costco members will have access to Hiyo’s new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand’s top-selling flavors.

With growing interest in gut health and the benefits of pre- and probiotics, beverage brands are launching an array of drinks across categories.

Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

Anheuser-Busch announced the latest addition to its non-alcohol beer portfolio: Michelob ULTRA Zero Lime. 

Laird Superfood announced the expansion of its Hydrate line with two new flavors: Wild Berry and Tropical Punch.

Suja Organic launched three new Multivitamin wellness shots: Multivitamin with Fiber, Multivitamin with Magnesium and Multivitamin with Biotin. 

Psilly Goose comes in two varieties: Euphoria (with 5 mg THC) and Silly. Both offerings are available in the flavor Passionfruit Mango.

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says.