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Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.

Jack Daniel’s, a brand of Brown-Forman Corp., announced the return of its Winter Jack Tennessee Cider.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.

Firestone Walker, a brand of Duvel Moortgat USA, announced its latest creation: Kookie Monster. The new Kookie Monster brew is an 8% Double Milk Stout brewed with vanilla beans, cocoa nibs and brown sugar, the company notes. 

Firestone Walker Brewing Co. released its 25th Anniversary Ale as a standalone purchase as well as in its Limited Edition Trio Pack.

For 2022, Bud Light Seltzer announced the debut of Bud Light Seltzer Hard Soda and Bud Light Seltzer Sour ― two new variety packs. The Bud Light Seltzer Hard Soda variety pack brings the bold classic soda flavors to seltzer form, while the limited-edition Bud Light Seltzer Sour variety pack has four pucker-worthy fruity flavors, it says.

Roadhouse Brewing Co. debuted a new batch of its barrel-aged Funk House series: Vixen Harlot, Oud Bruin with Cherries; Vixen Mistress, Oud Bruin with Blackberries; Vixen Oud Bruin, a tart craft beer with a touch of vanilla and caramel; and Dry-Hopped Sour, a draft dry-hopped beer. 

This holiday season, Budweiser’s limited-edition holiday cans feature idyllic winter landscapes, the beloved Budweiser Clydesdales, and a Dalmatian puppy, as well as Wilson, an Ohio-based Saint Bernard and the winner of Budweiser’s 2021 “Pupweiser” contest.