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Proof Point Spirited Seltzers, a brand of Molson Coors Beverage Co., Chicago, released a new line of hard seltzers made with real spirits and a splash of real juice. Available in 27 states, the new ready-to-drink (RTD) seltzers were developed for hard seltzer drinkers who prefer a top-shelf, authentic experience that is just as real as they are, the company says.

Graphic Packaging International partnered with Estrella Damm to replace its plastic shrinkwrap packaging, equivalent to 99 tons annually, with paperboard alternatives on its multipack cans.

Artisanal Imports announced the latest beer from Iron Maiden and Robinsons Brewery of Stockport, England ― TROOPER IPA ― now is available nationwide. 

VIVE, a brand of Braxton Brewing Co., Covington, Ky., announced its launch into H-E-B markets as well as its Fruit Punch Hard Seltzer Variety Pack hitting Texas store shelves.

Sierra Nevada Brewing Co. officially set a Guinness World Record for the farthest distance thrown by a trebuchet with a projectile weighing 44 pounds and over. 

Dogfish Head Craft Brewery, a division of The Boston Beer Co., announced its new, non-alcohol wheat brew: Lemon Quest. 

In a move to solidify its market position as the No. 1 hard seltzer brand, White Claw is launching a global platform that takes its lead from the very people that catapulted it to No. 1 in the first place ― its passionate fans. 

Red Stripe is celebrating an extended Good Vibes Summer with an immersive, consumer-centric summer promotion. 

White Claw Hard Seltzer, a business entity within Mike’s Hard Lemonade Co., released a higher alcohol by volume (ABV) line: White Claw Hard Seltzer Surge. 

In 2020, Budweiser, a brand of St. Louis-based Anheuser-Busch, put a spin on its holiday packaging by mocking up personalized cans with consumers’ four-legged friends on social media. This year, Budweiser is launching a casting call for one dog to be featured on Bud’s holiday cans.