Juice & Juice Drinks

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Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Revl Fruits, a new premium juice brand of Ocean Spray Cranberries Inc., introduced its inaugural fruit juice lineup: Revl Fruits.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients.

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.

Pressed Juicery introduced a new line of adaptogenic juices, expanding its portfolio into this growing category.

As consumers are more conscious about the products associated with a high sugar content, juice manufacturers are taking a proactive approach to meet this demand.

Tropicana announced relaunching its Trop50 offering as Tropicana Light — just in time for immunity season.

Natalie's Orchid Island Juice Co. announced the introduction of two tomato-centric blends: Red Tomato Reishi and Green Tomato Lion's Mane.