Juice & Juice Drinks

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Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, it says. 

This year’s State of the Industry report on juice and juice drinks notes that the category sees increasing competition from emerging beverage categories and as such is looking to reimagine itself.

Vita Coco announced the launch of its new flavored coconut water: Vita Coco Coconut Juice, the brand’s first juice offering. A blend of coconut water and a burst of tropical flavor, Vita Coco Coconut Juice is available in two flavors ― Original with Pulp, and Mango ― and is gluten-free and non-GMO. 

Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.

With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.

Vita Coco, a brand of New York-based The Vita Coco Co., released Vita Coco Coconut Juice, the brand’s first juice offering.

Cheribundi, Portland, Ore., announced the launch of two new tart cherry-based products to their extensive recovery portfolio: Immunity and Sleep Concentrates. These premium products feature tart cherries carefully blended through Cheribundi’s proprietary juice extraction process. The grab-and-go concentrates contain new ingredients for maximum recovery: ginger and vitamin C in Immunity and melatonin and magnesium in Sleep. 

Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio. 

Uncle Matt’s Organic, Clermont, Fla., is excited to announce the launch of Matt50 Orange Juice Beverage. Matt50 contains half the sugar and calories as regular orange juice and is boosted with 100% daily value of vitamin C, plus prebiotics and probiotics for gut health and immune support. 

Naked Juice ― a brand of Tropicana Brands Group, a joint venture between PAI Partners and PepsiCo ― launched two new smoothies: Orange Vanilla Crème and Key Lime.