Capri Sun launches multi-serve format
For years, Capri Sun fans have called for a larger serving size to enjoy even more of their childhood favorite drink. In fact, between 2020 and 2023, 76% of suggestions received by the Capri Sun call center were about consumers wanting a bigger product size, according to the company.
Just in time for summer, the brand is answering this call with the launch of Capri Sun Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.
Now available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations, Capri Sun Multi-Serve delivers great value as a convenient two-pack with 32 pouches’ worth of juice, the company says.
“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, senior brand manager at Capri Sun, in a statement. “We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch, but not their love for Capri Sun.”
The launch of Capri Sun Multi-Serve marks the brand’s expansion in the $38 billion Ready to Drink category, citing Circana data. The latest innovation is set to drive growth for the brand, especially at a time when consumers are looking to club retailers for value by buying in bulk to accommodate many in the household, it adds, citing a 2023 Beverage Industry article.
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