Juice & Juice Drinks

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Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp. 

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Califia Farms announced the launch of an all-new product line: Califia Farms Creamy Refreshers. 

In celebration of the Total Lunar Eclipse, Capri Sun is heading for the Moon with its first-ever glow-in-the-dark pouch. Rolling out nationwide later this month, Moon Punch features eight collectible pouches, each designed after a different moon phase.

Ocean Spray is bringing the bright, refreshing flavors of the tropics nationwide with the launch of its new Ocean Spray Zero Sugar Tropical Punch.

Los Angeles-based Odwalla is making waves in 2025 with the launch of an exciting and fresh new line of juices and smoothies. Backed by Grupo Jumex, Mexico City, Odwalla aims to deliver an elevated beverage experience for health-conscious consumers across the United States.

Ocean Spray Cranberries Inc., Lakeville-Middleborough, Mass., in partnership with Dyla Brands, New York, unveiled a new way to enjoy juice drinks with the introduction of Ocean Spray powdered drink mixes.

AZ Lemonade Stand announced the launch of AZ-ZERO, a refreshing lemonade featuring zero sugar and zero calories. 

Founded by former collegiate athlete and beverage branding expert Mo Harruna, Gut Goodness announced the launch of its signature line of prebiotic drinks derived from the fruit and bark pulp of the Baobab Tree.

Tapping into the rich tapestry of flavors that reflect the diverse cultural heritage and bold flavors of Brazil, Monster Energy announced the launch of its vibrant new edition: Juice Monster Rio Punch.