Juice & Juice Drinks

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A new series of flavored coconut water designed for the athlete and hard exerciser

Dasani concentrates on two new flavors

Love Beets' new juice with no added sugar will interest beet lovers.

Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del.

In the past year, Life Up LLC’s Foco 100% Pure Coconut Water line has added 10 distributors, secured distribution in major supermarket chains and more than doubled its sales, according to Contessa Foconut Donna Bimbo, chief executive officer of the Brooklyn, N.Y.-based company.

Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.

Imagine That World LLC will launch a line of shelf-stable fruit-and-vegetable juices at retail in the first quarter of 2015.

In anticipation of the holiday season, BluePrint, a brand of The Hain Celestial Group Inc., introduced its first limited-edition seasonal flavor.

Old Orchard Brands LLC launched a limited-edition line of fruit juice cocktails for the holiday season.

Old Orchard Brands LLC, Sparta, Mich., introduced a new line of limited-edition fruit juice cocktails that highlight fall flavors — specifically, fall desserts. The new lineup includes Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails, which will be available during November and December in 64-ounce multi-serve bottles for a suggested retail price of $1.99 a bottle.