Juice & Juice Drinks

RSS

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.

Jamba Inc. launched its new line of organic, non-GMO, ready-to-drink Cold Pressed Juice Blends. 

Steuben Foods’ new Elmhurst Naturals brand launched its first product: Banana Water. The new line will be available in three flavors: Original, Passion Fruit and Mango. 

Suja Life LLC, San Diego, announced an investment and distribution partnership with Atlanta-based The Coca Cola Co. The Coca-Cola Co.'s minority investment will increase the availability of Suja, moving the juice brand closer to achieving its mission of democratizing organic, cold-pressured juice, the company says. 

Inventure Foods Inc., Phoenix, continues to build upon its Jamba At-Home line of smoothie kits with the introduction of USDA certified-organic varieties of its top-selling Strawberries Wild and Razzmatazz flavors, the company says. The organic smoothies will be sold in 8-ounce packages with a suggested retail price of $4.99-$5.99. Each package yields two, 8-ounce smoothies when prepared as directed.

Natalie’s Orchid Island Juice Co. offers Natali’s Orange Beet Juice, which is made from Florida orange and fresh beet puree. 

The Vita Mansi Co. Inc. launched its first premium calamansi juice beverage. 

Old Orchard Brands introduced its latest addition it its frozen beverage line, new blend-and-serve frozen mixers. 

Jamba Juice Co., Emeryville, Calif., is teaming up with ClassPass, the premier fitness membership, for a special event collaboration to unveil three new flavor additions to its Freshly Squeezed Juice line: Veggie Vitality, Cucumber Orange Cooler and Orange Supreme.