Juice & Juice Drinks

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Florida’s Natural Growers launched two new ready-to-drink lemonades: a traditional Lemonade and a Lemonade with Strawberry, that hit shelves in early May

Project Juice recently release three new flavors: Strawberry Chia, Watermelon Berry and Jala-Green 2.0.

Consumer appetite for great-tasting, better-for-you products, is re-framing the types of items that make their way into today’s grocery store shopping cart. DSM Nutritional Products Inc., Parsippany, N.J., is at the forefront of seizing this opportunity by providing custom nutrient-rich, functional solutions that deliver on innovation with a broad appeal to this evolving consumer who is increasingly looking for ‘everyday foods’ for health and wellness, the company says. During IFT, DSM announced that visitors to its booth (2839) will be able to see, taste and touch over 60 product prototypes, which were designed to meet consumer’s evolving preferences.  

 Just in time for summer, American Beverage Corp. is extending its kids drinks portfolio with the release of Hug Fruit Slushees, a lineup of frozen fruit slushies.  

Honest Tea, an independent operating unit of The Coca-Cola Co., is expanding its Summer Refresher lineup with the release of its newest limited-edition flavor: Watermelon Lemonade.

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.

New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.

Jamba Inc., Emeryville, Calif.,is celebrating its 25^th anniversary with a special giveaway in appreciation of its fans’ support. Guests who visit Jamba locations across the nation on April 23^,between 9 a.m. and 11 a.m. local time will receive a free small made-to-order juice or and smoothie.

Old Orchard Brands, Sparta, Mich., expanded its Healthy Balance line of reduced-sugar juice drinks to include two new tropical flavors that fit within the U.S. Dietary Guidelines Advisory Committee's dietary recommendation for a massive reduction in daily sugar intake.

Country Time, a lemonade brand of Kraft Foods Group Inc., is helping make lemonade preparation easier this summer with the release of its Country Time Lemonade Starter multi-serve liquid concentrate, it says.