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Home » Topics » Category Focus » Juice & Juice Drinks

Juice & Juice Drinks
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DSM features new concepts at IFT 2015

Feature over 60 functional food, beverage and dietary supplement concepts at IFT 2015
May 26, 2015

Consumer appetite for great-tasting, better-for-you products, is re-framing the types of items that make their way into today’s grocery store shopping cart. DSM Nutritional Products Inc., Parsippany, N.J., is at the forefront of seizing this opportunity by providing custom nutrient-rich, functional solutions that deliver on innovation with a broad appeal to this evolving consumer who is increasingly looking for ‘everyday foods’ for health and wellness, the company says. During IFT, DSM announced that visitors to its booth (2839) will be able to see, taste and touch over 60 product prototypes, which were designed to meet consumer’s evolving preferences.  


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Hug Fruit Slushees

May 12, 2015

 Just in time for summer, American Beverage Corp. is extending its kids drinks portfolio with the release of Hug Fruit Slushees, a lineup of frozen fruit slushies.  


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Honest Watermelon Lemonade

May 6, 2015

Honest Tea, an independent operating unit of The Coca-Cola Co., is expanding its Summer Refresher lineup with the release of its newest limited-edition flavor: Watermelon Lemonade.


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New Minute Maid campaign celebrates the good in every family

Coca-Cola brand includes video, social media components
April 27, 2015

Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small —  that they do to make a positive difference in their children’s lives.


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Vita Coco President of US leaves company

Jeff Popkin departs after more than 3 years
April 24, 2015

New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.


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Jamba Inc. celebrates 25th anniversary with giveaway

Made-to-order juice, smoothie retailer plans 500-store expansion
April 20, 2015

Jamba Inc., Emeryville, Calif.,is celebrating its 25th anniversary with a special giveaway in appreciation of its fans’ support. Guests who visit Jamba locations across the nation on April 23,between 9 a.m. and 11 a.m. local time will receive a free small made-to-order juice or and smoothie.


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Old Orchard Brands adds Healthy Balance juice drinks

New beverages reflect new dietary guidelines for reduced sugar
April 20, 2015

Old Orchard Brands, Sparta, Mich., expanded its Healthy Balance line of reduced-sugar juice drinks to include two new tropical flavors that fit within the U.S. Dietary Guidelines Advisory Committee's dietary recommendation for a massive reduction in daily sugar intake.


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Country Time Lemonade Starters

April 16, 2015

Country Time, a lemonade brand of Kraft Foods Group Inc., is helping make lemonade preparation easier this summer with the release of its Country Time Lemonade Starter multi-serve liquid concentrate, it says.


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Natural Products Expo West 2015 shatters attendance record

New beverage products play into industry trends
April 15, 2015

The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.


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'tude Juice serves fresh fruit flavor in a bottle

Fresh Matters' juice brand offers 16 different fruit-flavored blends
Roy Bigham
April 10, 2015

Two men became fast friends as their respective daughters attended the same school, according to Andy Knowlton, co-founder of Fresh Matters LLC, Santa Fe, N.M.


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