Juice & Juice Drinks

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Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.

Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.

Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.

Sparkling water seems to be leading the charge for growth within the bottled water category.

Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.

Although many children avoid eating their vegetables, adults also are guilty of consuming fewer veggies than they should.

Canton, Mass.-based Dunkin’ Donuts, part of the Dunkin’ Brands Group Inc. family of companies, has partnered with Arizona Beverages USA LLC, Woodbury, N.Y., and Arnold Palmer Enterprises, Cleveland, to introduce the new Frozen Arnold Palmer Coolatta. The half iced tea, half lemonade frozen beverage will be available at participating Dunkin’ Donuts restaurants nationwide throughout the summer.

Cheribundi Inc., Geneva, N.Y., announced that 32-ounces bottles of its same-named Tart Cherry Juice and Tart Cherry Juice Light now are available in the cold box and produce section at Key Food locations in New York, New Jersey and Pennsylvania.

Offering a solution for health-conscious consumers seeking an energy boost, CEG Brands LLC developed Frava functional beverages, which combine fruit juices with natural caffeine sourced from green coffee beans.