Juice & Juice Drinks

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PepsiCo dedicates research and development resources to creating more natural and better-for-you products.

The American College of Gastroenterology reports that 95 million people in the United States suffer from at least one type of digestive problem - that’s nearly one-third of the total population.

Low-calorie, natural, organic and low-sugar are most popular claims made by beverage manufacturers targeting the younger demographic.

Health and wellness beverage trends increase vegetable juice demand.

Demand for more flavor offerings drives juice category.

Beverage Industry Associate Editor Jessica Jacobsen shares predictions for low-calorie, low-sugar and low-fat trends.

A broken bone causes Beverage Industry Editor-in-Chief Elizabeth Fuhrman to search for foods and beverages fortified with calcium and vitamin D.

Beverage Industry's Editor-in-Chief Elizabeth Fuhrman is one of many consumers who reach for the tart and sweet beverage this summer.

Coca-Cola positions its Minute Maid, Simply and Odwalla brands for consumers' needs.