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Snapple to be official beverage of ‘America’s Got Talent’

February 14, 2012

Dr Pepper Snapple Group, Plano, Texas, announced an exclusive partnership between its Snapple brand and NBC, FremantleMedia Enterprises and Syco’s “America’s Got Talent” reality talent competition. Snapple is the first exclusive beverage partner of the series, the companies said.


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Children's drinks address growing concerns

Children’s drinks leverage natural, reduced sugar claims
jessica Jacobsen
Jessica Jacobsen
February 13, 2012
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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PepsiCo, Ocean Spray form Latin American alliance

January 17, 2012

PepsiCo, Purchase, N.Y., and Ocean Spray Cranberries Inc., Lakeville, Mass., formed a strategic alliance in Latin America. As part of the alliance, PepsiCo will have exclusive rights to manufacture and distribute a portfolio of cranberry- and blueberry-based beverages through its Latin America Beverages division.


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Sustainable cartons

January 16, 2012
Johanna Foods launched its Earth Wise line of juices and juice drinks in aseptic cartons featuring the Forest Stewardship Council (FSC) logo, which verifies that the raw paperboard used to make the cartons was manufactured using only wood fibers that can be proven to originate from responsibly managed forests certified according to FSC guidelines, or from other controlled sources managed in accordance with FSC standards.
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A healthy serving of juice innovation

Juices blend with other flavors, drink types for use throughout the day
Stephanie Cernivec
January 12, 2012
They say “an apple a day keeps the doctor away,” and according to new research, so does a bottle of 100 percent fruit juice. A report from the University of California at Davis shows that 100 percent fruit juices could have protective health benefits similar to those of whole fruits. The report found a positive association between consumption of 100 percent juices and reduced risk of cancer, cardiovascular disease and decreased cognitive function. Additionally, 100 percent juices are linked to heightened antioxidant activity, the report states.
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Record-breaking jumping jacks

December 13, 2011
Jamba Juice stores in select U.S. cities hosted “Let’s Jump!” events to help National Geographic Kids magazine set the Guinness World Records title for the most people doing jumping jacks in a 24-hour period.
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Starbucks acquires Evolution Fresh, plans to expand into juice category

November 14, 2011

Starbucks Coffee Co., Seattle, announced the acquisition of Evolution Fresh Inc., San Bernardino, Calif. The $30 million acquisition is part of the coffee company’s commitment to evolve and enhance the customer experience with innovative and wholesome products, the company says. It announced plans to reinvent the $1.6 billion super-premium juice segment and said the acquisition is a significant step in entering the more than $50 billion health and wellness sector.


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Odwalla debuts Smoothie Refreshers

October 11, 2011

Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, introduced a new line of 150-calorie Smoothie Refreshers. Designed to complement meals, Odwalla Smoothie Refreshers are described by the company as having a refreshingly light texture and are available in Mango Lime Twist, Mixed Berry Shuffle and Pear Berry Jive flavors.


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Schools continue healthy focus

Beverages, packaging address school guidelines
jessica Jacobsen
Jessica Jacobsen
September 12, 2011
Earlier this year, the U.S. Department of Agriculture (USDA) released its updated Dietary Guidelines for Americans. Some guidelines in reference to beverages include reducing intake of sugar-sweetened beverages, monitoring intake of 100 percent juice for children and adolescents, and consuming soy-fortified beverages.
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Label communication

September 12, 2011
Made Drinks Co. has redesigned its label to promote its dominant ingredient, green tea, and to be more easily understood, the company says.
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