Juice & Juice Drinks

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The Coca-Cola Co. added two new flavors to its line of Minute Maid Juices To Go.

PepsiCo, Purchase, N.Y., added two flavors to its Kickstart by Mountain Dew portfolio in order to target a new drinking occasion.

Headlines about a select few professional and amateur athletes have put a negative connation on the term “juicing.” Although athletes aren’t without their share of “bad apples,” more and more consumers are giving the term a new, healthier definition.

Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.

In its more than 140-year history in the beverage marketplace, White Rock Beverages has gone through its own evolution.

Raw Foods International LLC developed Raaw Mango Guarana fruit-and-vegetable juice for health-conscious consumers who are looking for an energy boost.

Britvic plc, Hertfordshire, United Kingdom, announced its preliminary results for the 52 weeks ending Sept. 29. The company reported full-year revenue growth of 4.4 percent to approximately $2.1 billion, with strong earnings before interest, taxes and amortization growth of 18.4 percent to $222.8 million.

Mulberry Love introduced its flagship, same-named mulberry juice drinks to capitalize on the antioxidant and phytonutrient benefits of mulberries.

SodaStream, Mount Laurel, N.J., announced the launch of three new flavors co-branded with Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.

Campbell Soup Co. extended its V8 brand to include V8 V-Fusion Refreshers.