The old adage, “You are what you eat,” has been more top of mind in recent years as the wealth of health and wellness information inspires consumers to consider their diets. According to the International Food Information Council Foundation’s 2012 Food & Health Survey, nearly all Americans say they have given at least a little thought to the healthfulness of their diets, physical activity and the safety of the food they eat and are trying to improve at least one of their eating habits.
Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends.
Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, released its 2012 mission report, “Keeping it Honest.” The third annual report details how the company is working to live up to its mission “to create and promote great-tasting, healthier, organic beverages” and extend economic opportunities to help communities in need.
Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.
One of the top reasons shoppers buy JUICES is for their better-for-you attributes, Sarah Theodore, global drinks analyst at Mintel, Chicago, told Beverage Industry in January.
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