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In its celebration of Pride and its commitment to building a more inclusive tomorrow, EFFEN Vodka launched EFFEN Vodka 2021 Pride 365 Bottle in collaboration with the nonprofit organization Allies in Arts.

Clear/Cut Phocus (Phocus), the natural energy-providing sparkling water, has refreshed how it will appear on store shelves with new designs for its cans and four-packs.

SodaStream, a brand of Purchase, N.Y.-based PepsiCo, is on a mission to reduce single-use plastic waste. To kick off Earth Month, SodaStream is partnering with PangeaSeed Foundation, an ocean conservation nonprofit, to create three limited-edition SodaStream “Art for Action” bottles that will help consumers actively reduce their single-use plastic waste.

Cutwater Spirits welcomed the return of baseball on April 1 by releasing new co-branded canned cocktails while also increasing its in-stadium presence through partnerships with teams across the league. 

Hitting the shelves this year, Dos Equis introduced its Lime & Salt Variety 12-Pack. 

Dubliner Whiskey debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel that authentically taps into the brand’s genuine and premium personality and reflects the modern renaissance of Dublin, it says.

Twelve5 Beverage Co., Neenah, Wis., released its new REBEL Hard Coffee variety eight-pack featuring hard latte favorites such as the Mocha Hard Latte and Vanilla Hard Latte flavors, as well as two new hard coffee drinks: the Maple Pecan Hard Latte and Salted Caramel Hard Latte.

Mighty Swell released its new Tropic Variety 12-pack. The pack features three new tropical flavors ― Mango Raspberry, Pineapple and Blood Orange ― along with its ever-popular Grapefruit.

After a successful top-market rollout in 2020, RumChata Limón now will be on shelves across the whole country. The announcement coincides with the launch of two additional sizes for the brand, a 375-ml bottle and a three-pack of 100-ml bottles.

Oliver Winery and Vineyards engaged Affinity Creative to carefully and delicately evolve the look of its The Soft Collection line of wines.