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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Heineken 0.0 12-pack

Heineken 0.0 releases 12-packs in support of Dry January

Multi-pack available in select markets, national launch slated for March
January 7, 2021

To help support consumers during Dry January, Heineken 0.0 introduced 12-pack cans in select markets during the month, with a national launch slated for March.


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Deschutes The Abyss

Deschutes’ The Abyss releases with new packaging

Imperial Stout craft beer now available in 4-packs
January 5, 2021

Deschutes Brewery announced the most recent release of The Abyss, which features a new packaging format.


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Perfect Hydration rPET

Perfect Hydration to convert plastic bottle packaging to rPET

Conversion follows addition of aluminum can packaging
January 4, 2021

Perfect Hydration (pH) is converting its 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled polyethylene terephthalate (rPET) bottles beginning in the first quarter of 2021.


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Winerytale app

Winerytale app brings brand, consumer engagement

100-plus brands enrolled for app's Jan. 1 launch
December 23, 2020

Winerytale, a new-generation smartphone app, let's consumers scan wine labels with their phones to discover the stories of the people behind the wine. 


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Philly Favorite IPA

Iron Hill Brewery packages popular beers

Craft beers will be available in Delaware, Greater Philadelphia
December 23, 2020

Iron Hill Brewery expanded to off-premise sales and now is available in retail stores in Delaware and the Greater Philadelphia region. 


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Budweiser Holiday Cans

Budweiser releases limited-edition holiday cans featuring Clydesdales, Budweiser Dalmatian

Multi-packs feature up to two can designs in each pack
December 11, 2020

For only the second year, Budweiser is releasing limited-edition holiday cans based on the brewery’s traditional Budweiser Holiday Steins in four idyllic winter designs.


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Path Monopoly bottles

PATH, MONOPOLY team up to release commemorative bottles

Refillable bottles merge sustainability, entertainment
December 8, 2020

To mark the 85th Anniversary of the MONOPOLY brand, Hasbro has partnered with PATH to release limited-edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic MONOPOLY icons.


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MYX Fusions New Bottles

MYX Fusions debuts new bottle design

Packaging update coincides with launch at Sam’s Clubs nationwide
December 7, 2020

New York-based MYX Fusions, the gluten-free, vegan wine from music superstar Nicki Minaj and media maverick Mona Scott-Young, revealed its new signature bottle for original Moscato and Moscato Peach, in advance of its debut at Sam’s Clubs nationwide.


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Barrier Coffee

Barrie House releases new product lines, branding

Burgundy color celebrates the shade of the coffee cherry at its ripest
December 3, 2020

The family-owned, third-generation Barrie House Coffee Roasters announced a new product line and a rebrand of their logo and packaging.


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Coca-Cola Holiday Heroes

Coca-Cola releases holiday packaging

Holiday Heroes monikers available to everyday heroes
December 2, 2020

Coca-Cola unveiled new holiday packaging as an extension of the Share a Coke campaign, with 40-plus monikers dedicated to everyday heroes — nurses, teachers, neighbors, grandparents and more.


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