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Castello del Poggio, a brand of Zonin1821, announced a fresh rebrand by drinks design specialist Denomination to elevate its position in the U.S. market, and compete with challenger brands from within the sweet wine and Italian sectors.

For the third consecutive year, non-alcohol beer brand O’Doul’s released a limited-edition can design in honor of Dry January. 

Originally available on www.reservebar.com, ABERFELDY partnered with Miami’s Exquisito Chocolates to offer a limited-edition hot cocoa kit.

1850 Coffee has partnered with Farmer Connect and IBM Blockchain Technology to allow coffee drinkers to trace their coffee back to its origin through a QR code located on select bags of its coffee.

Boston-based Arctic Chill Hard Seltzer released its SFW/NSFW (Safe For Work/Not Safe For Work) tasting kit.

TEN Alkaline Spring Water released 12-ounce sustainable aluminum packaging for its 10-pH water. The company also announced the distribution expansion of the new packaging with national partners United Natural Foods (UNFI) and KEHE Group.

To help support consumers during Dry January, Heineken 0.0 introduced 12-pack cans in select markets during the month, with a national launch slated for March.

Deschutes Brewery announced the most recent release of The Abyss, which features a new packaging format.

Perfect Hydration (pH) is converting its 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled polyethylene terephthalate (rPET) bottles beginning in the first quarter of 2021.

Winerytale, a new-generation smartphone app, let's consumers scan wine labels with their phones to discover the stories of the people behind the wine.