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Brother’s Bond Bourbon is launching a Hot Toddy cocktail kit with Cocktail Courier. The curated kit features Brother's Bond Bourbon and all the ingredients to craft the perennial tipple. 

NÜTRL Vodka Seltzer announced a limited-release cranberry variety pack featuring four flavors: Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. The seasonal pack will be available throughout the 2021 holiday season in select markets. 

This holiday season, Budweiser’s limited-edition holiday cans feature idyllic winter landscapes, the beloved Budweiser Clydesdales, and a Dalmatian puppy, as well as Wilson, an Ohio-based Saint Bernard and the winner of Budweiser’s 2021 “Pupweiser” contest.

Northern California's farm-to-barrel craft beer pioneers Almanac Beer Co. released its Holiday Advent Beer Box, which features 12 16-ounce cans of beer, spanning a wide range of innovative craft beer styles.

Speakeasy Co. and BACARDÍ have announced a partnership on an exclusive holiday-themed gift pack, to include BACARDÍ Reserva Ocho and a limited-edition holiday sweater. For a limited time only, and exclusive to California, this package is the perfect gift for anyone who loves getting into the holiday spirit.

Harpoon Brewery and UFO Beer Co., both operating units of Mass Bay Brewing Co., released seasonal mix-packs: Harpoon’s Wintry Mix and UFO’s Northern Lights. 

Molson Coors Beverage Co., Chicago, is giving Topo Chico Hard Seltzer drinkers something new to look forward to this holiday season with the launch of Topo Chico Hard Seltzer glass bottles. Topo Chico Hard Seltzer's most popular flavor, Strawberry Guava, is on shelves in 12-ounce glass bottles in select markets across the country.

San Diego-based Stone Brewing introduced a celebration of IPAs for the holiday season. This pack features 12 individual beers, including new recipes, year-round staples, and archived fan-favorites.

Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

Bacardi announced that this holiday season its range of gift packs will contain 50% less plastic than last year.