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San Diego-based Stone Brewing introduced a celebration of IPAs for the holiday season. This pack features 12 individual beers, including new recipes, year-round staples, and archived fan-favorites.

Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.

Bacardi announced that this holiday season its range of gift packs will contain 50% less plastic than last year.

Graham+Fisk is ringing in the holiday season with its Christmas Advent Calendar, which features 24 250-ml cans of its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine.

Dancing Goat Distillery released two holiday gift sets. One for its Death’s Door Gin and the other for its Limousin Rye.

The Brewers Collective at Anheuser-Busch is bringing avid craft beer fans around the country 24 unique beers featuring a variety of styles from seven regional breweries across the country.

Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.” 

Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. 

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. 

After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Co., Chicago, announced the brand’s second variety pack and first-full flavor extension ― Topo Chico Margarita Hard Seltzer Variety Pack.