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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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24 Beers of Cheer

AB's Brewers Collective releases 24 Beers of Cheer pack

November 11, 2021

The Brewers Collective at Anheuser-Busch is bringing avid craft beer fans around the country 24 unique beers featuring a variety of styles from seven regional breweries across the country.


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LIFEWTR Doja Cat

Doja Cat, LIFEWTR collaborate for digital, in-person activations

Partnership includes superstar’s limited-edition LIFEWTR labels
November 5, 2021

Premium bottled water brand LIFEWTR and global superstar Doja Cat are joining forces to help super fans across the country take a quantum leap into the world of “Planet Her.” 


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Truly Holiday Party Pack

Truly Holiday Party Pack launches nationwide

Variety pack features 4 cocktail-inspired flavors
November 5, 2021

Truly Hard Seltzer released its Truly Holiday Party Pack. The festive variety pack features four cocktail-inspired flavors: Cran Orange Sparkler, Pomegranate Ginger Fizz, Holiday Sangria Style and Spiked Apple Spice. 


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Jones Soda Zoltar Labels

Jones Soda enlists Zoltar in new AR labels

Labels designed to engage with younger consumers
November 4, 2021

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera. 


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Topo Chico

Topo Chico’s new variety pack arriving in 2022

Margarita Hard Seltzer Variety Pack features 4 tropical flavors
October 29, 2021

After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Co., Chicago, announced the brand’s second variety pack and first-full flavor extension ― Topo Chico Margarita Hard Seltzer Variety Pack.


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Copa di Vino 4-pack

Copa di Vino releases 4-pack for anniversary

October 28, 2021

Splash Beverage Group Inc. announced the launch of the all-new Copa di Vino four-pack in celebration of Copa’s 10th anniversary of providing premium wines by the glass. 


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Once Upon A Coconut Pink Edition

Once Upon A Coconut releases ‘Pink' edition pack

October 22, 2021

Once Upon A Coconut released a special “Pink” edition case of its premium coconut water, and will donate 15% of the proceeds sold on onceuponacoconut.com to the National Breast Cancer Foundation.


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Absolut Voices

Absolut Vodka releases Voices bottle

October 21, 2021

Absolut Vodka is inviting everyone to celebrate the world’s expressive minds with the launch of a new limited-edition bottle: Absolut Voices. 


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HalloWine Pack

Graham+Fisk releases HalloWine Pack

October 15, 2021

Firehouse Can Co. announced that its Graham+Fisk brand released a limited-edition HalloWine Pack. 


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Mind Haze mixed pack

Firestone Walker unveils Tropical Hazy Mixed Pack

October 14, 2021

Firestone Walker unveiled the Tropical Hazy Mixed Pack for its Mind Haze IPA beer brand. With this new mixed pack, Firestone Walker’s Mind Haze IPA experience now includes three new hazy IPAs — Tiki Smash, Hopical Crush and Citrus Cyclone.


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