Rémy Martin announced a new limited-edition bottle that pays homage to the timeless vibrancy of VSOP Cognac and the excellence of mixtape music culture in the 1980s, it says. Following the release of the first mixtape VSOP bottle, Volume 2 revisits the vibrant tonalities of mixtape culture and the eternally stylish graphics of the ‘80s, it adds.
The Rémy Martin VSOP Mixtape Volume 2 celebrates two deeply rooted cultures, music and cognac. Historically, both have been at the center of celebrations that bring people together and create deep connections and lasting memories. The musical style and peak performance of mixtape culture in the ‘80s combined with the know-how of successful artists from that time have paved way for the music of the future, according to the company. Each Rémy Martin Cognac transmits the style and signature of a Cellar Master’s blend from one generation to the next, preserving its premium quality and taste while paving the way for future innovations. Music and cognac both echo the heart and soul of a moment in time and the essence what is to come.
New for the Volume 2 limited-edition release is the addition of a QR code, which leads to playlists curated by a collective of DJs who drew inspiration from the sounds that came from each of their home cities. In the playlists, DJ Suss One from New York, DJ Meel from Los Angeles and Jamal Smallz from Chicago feature music of renowned artists who played an impactful role in the evolution of hip-hop sound and mixtape culture in the ‘80s.
“Rémy Martin has been linked to music culture for decades and we continue to celebrate this harmony with the release of a new limited-edition with a refreshed bottle design, and a gift box inspired by ‘80s mixtape culture,” said Tina Reejsinghani, vice president at Rémy Martin Americas, in a statement. “As a brand with almost 300 years of history, it is in our DNA to showcase how cultures of excellence from the past have influenced the present and this latest release embraces our classic VSOP liquid combined with a pinnacle period in music excellence.”
The VSOP Mixtape Volume 2 is an invitation to rediscover a ‘60s bottle with a refined and updated label. The ‘60s design features an elegant cream label emblazoned with the golden centaur, the signature of the Rémy Martin brand. The new release is inspired by the eternally stylish colorful graphics of the ‘80s and ‘90s and is presented in a premium gift box, according the company.