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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Bacardi celebrates 153rd anniversary

Package updates tell brand story
May 15, 2015

In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade.


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Saint Arnold Brewing Co. adds cans

Craft brewery's Top 2 craft beers available in new packaging format
May 8, 2015

Responding to strong consumer demand, Saint Arnold Brewing Co. started rolling out cans of the craft brewery's two top-selling year-round beers & Saint Arnold Fancy Lawnmower and Santo.


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Boxed Water adds 1-liter box, six-pack of cartons

New packaging options respond to consumer needs
April 15, 2015

To complement its expanded distribution, Boxed Water added a 1-liter box and a six-pack of 500-ml cartons to its product line.


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Uncle John's Cider releases in cans

Louis Glunz Beer helps with can addition
April 15, 2015

Uncle John’s Cider is releasing its perennial and seasonal hard ciders in four-packs of 16-ounce cans through Louis Glunz Beer Inc.


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Sparkling Ice launches limited-edition Kevin Durant bottle

Orange Mango package features basketball image, Durant's signature
April 15, 2015

Sparkling Ice, a brand of Talking Rain Beverage Co., created a limited-edition bottle to highlight its new partnership with brand ambassador and partner Kevin Durant of the Oklahoma City Thunder.


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360 Vodka releases Royals bottle

Seasonal package roots for Kansas City baseball team
April 15, 2015

360 Vodka, a brand of Earth Friendly Distilling Co., released a limited-edition, commemorative Kansas City Royals bottle just in time for the 2015 baseball season.


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Honest Tea updates label to reinforce attributes

RTD tea brand converts Honest Ade line to herbal teas
April 15, 2015

Honest Tea updated its line of 16.9-ounce real-brewed iced teas with new varieties, new label graphics and a new bottle.


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Heineken brings back Beers of Mexico Fiesta pack

Mexican beer, imported beer, Dos Equis, variety pack
April 15, 2015

Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.


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Jones Soda releases limited-edition bottles

Soft drink packaging celebrates spring and Easter seasons
March 20, 2015

Jones Soda Co., Seattle, announced its spring- and Easter-themed bottles, featuring the return of retired flavors: Pineapple Cream and Grape.


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Tin Man Brewing launches four craft beers in cans

Craft brewer touts aluminum can's packaging benefits
March 16, 2015

Tin Man Brewing Co. released four of its core craft beers in 16-ounce cans from Rexam Beverage Can America.


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