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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Rogue releases American Amber Ale in grenade cans

New packaging salutes US military
July 16, 2014

On June 1, Rogue Ales and Spirits celebrated the American armed forces with the release of its Rogue American Amber Ale in 16-ounce grenade cans.


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El Jimador gets into the World Cup spirit

Soccer-themed bottles cheer on the US, Mexico teams
July 16, 2014

Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.


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Riunite's Lambrusco wine goes patriotic

Red, white and blue bottle to benefit TAPS military charity
July 16, 2014

This summer, Riunite is dressing its Lambrusco wine bottle in patriotic American red, white and blue colors to raise awareness for the Tragedy Assistance Program for Survivors (TAPS), a nonprofit organization assisting families of fallen military service members.


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Big Red Soda partners with 'Transformers' for movie-themed packaging

Consumers can choose their side with Autobot, Decepticon cans
July 16, 2014

Big Red Soda is getting in on the action of summer movie “Transformers: Age of Extinction” with six limited-edition cans.


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Heineken releases city-themed six-pack

New packaging design encourages consumers to explore their cities
July 16, 2014

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.


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United States Beverage LLC brews a change

Company releases new packaging for Estrella Damm and Daura beer brands
June 17, 2014

United States Beverage LLC announced package redesigns for its Estrella Damm and Daura beer brands.


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Icebox releases water in pressed-paper boxes

New packaging format is 100 percent recyclable
June 16, 2014

Icebox Water unveiled a new packaging design for its premium Canadian spring water.


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Red Hare launches craft beer in Novelis' evercan

Evercan's eco-friendly packaging process connects with brand's commitment to sustainability
June 16, 2014

In May, Red Hare Brewing Co. introduced its Red Hare craft beer in Novelis’ evercan packaging in key markets throughout the southeastern United States.


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Rittenhouse Bottled-In-Bond Straight Rye Whisky reverts to post-Prohibition packaging style

New packaging features Art Deco style, old-fashioned tax stamp
June 16, 2014

Rittenhouse Bottled-In-Bond Straight Rye Whisky is getting a label redesign with graphic elements from its original post-Prohibition packaging.


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Stevens Point Brewery releases limited-edition IPA variety pack

Pack boasts Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA craft beers
June 16, 2014

So that consumers don’t have to worry about which beer to purchase, Stevens Point Brewery released a new Point variety 12-pack that contains its four new India Pale Ales (IPAs): Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA.


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