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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Cascade Ice launches can-height bottles

New size helps brand move into school, travel, vending channels
September 12, 2014

Unique Beverage Co. LLC designed a new bottle that is the same height as an average can of soda for its Cascade Ice sparkling waters.


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Miller Lite extends availability of Original Lite Can

Original Lite Can adds modern twist to classic can
September 3, 2014

Following strong sales earlier this year, MillerCoors decided to make its Miller Lite Original Lite can a permanent package for the brand, according to a brand representative.


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BV Coastal Estates' new look touts quality

Bold, sophisticated label harkens to heritage but adds modern twist
August 15, 2014

In June, BV Coastal Estates introduced a new look that represents the increased quality of its wine as well as the brand’s heritage.


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Double V Distillery gives moonshines a new look

New packages include cowboy-style typography, kraft labels
August 15, 2014

With the assistance of Sasquatch Agency, Double V Distillery released new labels for its Colonel Cobb Moonshine and Colonel Cobb Apple Pie varieties.


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Coca-Cola replaces logo with Top 250 millennial, teen names

Share a Coke campaign invites fans to find bottles with friends' names
August 15, 2014

As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.


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Fuga Life now available in Sleek cans

New can size helps package stand out on shelf
August 15, 2014

Aquarena Beverage released its Fuga Life energy drink in 12-ounce Sleek cans from Rexam.


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Pittsburgh Brewing Co. adds final 2014 Pittsburgh Pirates-themed can

Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign
August 15, 2014

To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”


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Long Island Iced Tea develops summer-themed image

Fresh fruit imagery highlight tropical flavors
August 15, 2014

Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.


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HiBall Energy designs can for women

8.4-ounce offers smaller serving size, is easier to carry
July 16, 2014

Hiball Energy introduced four of its most popular sparkling energy waters and two of its organic energy drinks — including a new Ginger Ale flavor — in smaller-sized 8.4-ounce cans from Ball Corp.


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Formula O2 launches oxygenated energy drinks in Rexam cans

Can's barrier properties protect energy drink's oxygen content
July 16, 2014

Formula O2 launched a new line of oxygenated energy drinks in 16-ounce Rexam cans.


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