New Packages

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Heineken USA announces it is doubling its investment in the slim-can segment in 2015. Marketing support, including out-of-home advertising, traffic-stopping in-store point-of-sale, and a new slim-can 24-pack will emphasize the can’s “Cold to the last drop. Perfect for any occasion,” consumer benefit to drive traffic and retail sales, the company says.

Panacea Beverage Co. redesigned its MyCause Water bottles for more visibility and clearer messaging, the company says.

W.G. Roe & Sons released eight of its most popular Seminole Pride Noble juices in 12-ounce “Grab & Go” packages.

Whyte & Mackay enlisted the help of creative agency threebrand to give its Glayva whisky liqueur a new look.

Deschutes Brewery brought back Hop Trip and gave it a new look this season. The 2014 label features hop truck on a yellow background.

Just before the holidays, Myx Fusions collaborated with its celebrity investor Nicki Minaj for the limited-edition Myx Myxotica Nicki Minaj signature bottle.

Since its launch in 2006, Buddha’s Brew Kombucha has undergone multiple packaging evolutions to find a package that makes business and brand sense.

Fal Food and Beverages, a Fal Group brand, launched special-edition “Big Hero 6” packaging for its Coco Joy Kids brand.

Jammin Java Corp.’s Marley Coffee is working with its single-serve coffee partner and investor Mother Parkers Tea & Coffee to launch this month a new version of the Marley Coffee RealCup capsule that will be compatible with Keurig Green Mountain’s Keurig 2.0 brewer.

Red Rose Tea is brewing up three of its best-selling black tea blends in a new single-serve-cup format.