Cab.Corp. announced new packaging and a new name for its La Playa Block Selection Reserves. The new name, Tinga, will assist in better segmenting its three tiers: La Playa Estate Series, Tinga Block Selection Reserve and Axel wines, the company says. The packaging features a traditional stone carving of the ancient symbol of water along with a spot-gloss varnish over the Tinga logo for starker contrast, it adds. Additionally, the varietal is clearly written on each label. The total set includes seven different varietals including: Cabernet Sauvignon, Merlot, Carmenere, Pinot Noir, Claret Red Blend, Sauvignon Blanc and Chardonnay. All varietals use a claret Bordeaux bottle except for the Pinot Noir and Chardonnay, which are bottled in burgundy. Each wine has custom screwcap closures with matching color scheme and water drops from the main emblem. In order to truly segment their tiers, La Playa is mentioned only on the back label, the company says.
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