Marley Coffee announced the first official retail shipment of the new recyclable EcoCup, an easy-to-recycle single-serve capsule that’s compatible with most Keurig K-Cup machines. The recyclable EcoCup directly addresses consumer frustration with a lack of recyclable options in the single-serve capsule space, offering premium coffee in a sustainable format that will dramatically reduce the amount of waste in comparison to that produced by traditional capsules, the company says. Marley Coffee’s recyclable EcoCup capsules are easy to recycle: peel off the lid of the pod, compost the grounds, discard the lid and filter, and recycle the outer cup. With the introduction of the recyclable EcoCup, all current Marley Coffee RealCup single-serve capsules will begin transitioning to the new recyclable EcoCup format in the new refreshed packaging. “Marley Coffee was created to bring people together to share in our family’s values of love, passion and social responsibility,” said Rohan Marley, founder of Marley Coffee, in a statement. “Our recyclable EcoCup will provide consumers with a delicious, organic and sustainable coffee that is truly accessible. I am proud of the new packaging, which calls out both the recyclability of the capsules and also our sustainability initiative, the Water Wise Coffee Project. By supporting EcoCup, consumers are not only helping to reduce waste, but also contributing one cent of every single-serve capsule sold to improving water quality in regions affected by coffee production. We’re proud to bring this new sustainable solution to market, and are looking forward to the global impact that we can make in reducing waste.”