Heineken USA releases Beers of Mexico variety pack
12-pack includes Dos Equis Roja
Heineken USA announced the return of the Beers of Mexico variety pack. Joining the mix this year is Dos Equis Roja, a distinctive red lager crafted with Mexican malted barley and hops. This latest version of the Beers of Mexico pack are available in 12- and 24-packs. To build awareness and encourage purchase of the latest Beers of Mexico variety pack, custom designed “Bring Something New to the Party” case stackers and point-of-sale elements will be available to merchandise retail shelves, floors and cold boxes. The Beers of Mexico program runs through December.