Xyience, a zero-calorie energy drink, re-launches today under its new ownership, Austin-based Big Red Inc. The re-launch unveils a new look for the energy drink line and the rollout of an integrated marketing campaign leveraging the college football season.
Maybe it’s because so many of my friends from college were mechanical engineers, or maybe it’s because it went from being considered a plant to a dwarf-planet, but I was very excited last month when the first photos of Pluto were released.
The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.
Nick Cannon partners with Snapple, New Yorkers to ask the country to share
May 14, 2015
Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.
Personalized packaging to include four times as many names as last year
April 14, 2015
Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.
Following a consumer vote on Facebook, Unique Beverage Co. LLC’s Cascade Ice sparkling water brand launched its latest flavor: Strawberry Orange Mango.
Updated packaging invites social media interactions
March 16, 2015
GoodBelly probiotic drinks brand unveiled new packaging for its complete line of products: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot 50), By The Glass Multi-Serving Cartons (quart-sized containers) and the existing StraightShot.
#ChampionTheMatch campaign brings exclusive content and experiences, special-edition packaging
February 17, 2015
To help U.S. soccer fans get into the action of the Union of European Football Associations (UEFA) Champions League (UCL) games, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. The brand of White Plains, N.Y.-based Heineken USA will give fans of legal drinking age access to soccer legends through the Twitter handle @HeinekenSoccer, new Heineken UCL packages featuring contests, and a chance to get up close with the Champions League trophy, the brand says.