Articles Tagged with ''Social Media''

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.

Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.

Northfield, Ill.-based Kraft Foods Group Inc. unveiled a comprehensive new campaign for its Kool-Aid brand called "Smile. It's Kool-Aid," timed with the product launch of Kool-Aid Liquid Drink Mix.

At the end of January, Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions for the new baby Clydesdale that starred in its Super Bowl XLVII commercial.

Wondering whether using social media for advertising purposes is crossing the line?

 Have you ever stopped to think about which website you visit the most?  

 In the month of July, The Coca-Cola Co.’s Coke brand accrued the most social media impressions in the world, according to a report by PQ Media and uberVU.  

PepsiCo, Purchase, N.Y., announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas for its digital incubator program PepsiCo10. Now in its third year, PepsiCo10 identifies promising emerging technologies that can be applied to brands to engage consumers in new ways to help drive sales.  PepsiCo10 Brazil will be the first PepsiCo10 program focused on an emerging market.

 Most beverage-makers would love to be flies on a wall when it comes to a conversation between consumers about their brands.  

 Stolichnaya vodka launched a new global advertising campaign titled “The Most Original Moments Deserve The Most Original Vodka.”