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Home » Social Media

Articles Tagged with ''Social Media''

Bacardi Spiced Rum

BACARDÍ Spiced Rum debuts new campaigns for fall

Social campaigns taps reality TV stars, digital spot highlights joy of reuniting
September 21, 2021

Following the successful launch of BACARDÍ Spiced Rum in September 2020, BACARDÍ Spiced is toasting to the change of the season with the debut of two new campaigns. 


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Heineken Pintrest

HEINEKEN USA announces partnership with Tastemade, Pintrest

Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020

This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.


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Peace Tea Vote Cans

Peace Tea partners with Vote.org

RTD teas to feature icon that directs to registration-status webpage
September 23, 2020

Peace Tea, a brand of Atlanta-based The Coca-Cola Co., is encouraging its fan base to “Speak Your Peace” in the upcoming election through a partnership with Vote.org.


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Bud Light Showtime Cam

Bud Light teams with NFL, Twitter for virtual fan experience

Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020

Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.


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Mad Pony Energy

GNC launches MAD PONY ENERGY

New energy drink launches consumer challenge on TikTok
December 20, 2019

Pittsburgh-based GNC Holdings Inc. announced the launch of MAD PONY ENERGY, available exclusively at the retailer and on GNC.com. Featuring nature-based extract NeuroFactor and 200 mg of caffeine, the new beverage is available in Cherry Berry, Orange Mango and Watermelon.


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Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior
December 13, 2019
The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."
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Laughing Man Coffee encourages fans to donate a smile

Coffee brand announces donation program for Giving Tuesday
November 26, 2019

This Giving Tuesday, Hugh Jackman's Laughing Man Coffee, Boston, is making every cup (and smile) count by encouraging fans to smile to make a difference. For every smiling selfie shared using the Laughing Man Coffee filter on Instagram Stories on Dec. 3, $1 will be donated toward the Laughing Man Foundation, up to $100,000.


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Influencer partnerships provide value to brand owners

Consumers trust in influencers outweighs sponsor labels
jessica Jacobsen
Jessica Jacobsen
November 12, 2019
Although influencer partnerships are becoming more commonplace for brand owners, some still question the effectiveness of this medium.
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Digital marketing trends keep beverage consumers connected.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns
Taylor Karg - Beverage Industry
Taylor Karg
August 14, 2019
As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.
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Planet Smoothie Dragon Fruit Smoothies - Beverage Industry

Foodservice operators offering authentic experience

Health and wellness driving beverage innovations
Jason O'Connell
July 17, 2019
More adventurous consumers are demanding luxurious, upscale offerings or traditional favorites offered in new ways.
Read More
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