Articles Tagged with ''Social Media''

Heineken announces They Score. You Score soccer campaign

Brand partners with UCL, MLS to give a prize for every goal scored

January 9, 2017

Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says.

Starbucks launches Verismo V Brewer, green cup

Columbia Distributing, Rogue Ales awards $70,000 to Jack Joyce scholarship winners

December 16, 2016

From the comfort of home, consumers can craft Starbucks brewed coffee, expresso and caffé lattes with the touch of a button. Starbucks Coffee Co. recently launched the new generation of its Verismo System by Starbucks: the Verismo V Brewer.

Celestial Seasonings giving away 25,000 free samples

Brand celebrates the holidays with samples of seasonal teas

December 6, 2016

Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group Inc., is inviting tea lovers to celebrate the magic of the season with a free Candy Cane Lane Holiday Tea sample program on Facebook.

Kevin Gates releases new flavor of IDGT energy drink

I Don’t Get Tired – Pineapple now available in select stores

November 16, 2016

Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says.

Johnnie Walker releases digital mentorship program

Program utilizes Amazon Alexa, social media, delivery apps

Amanda Del Buono

November 14, 2016

It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.

7-Eleven offers free coffee on Election Day

Nonpartisan ‘Speak Up’ cup most popular selection by consumers

November 7, 2016

For the first time, 7-Eleven, Irving, Texas, is offering free coffee on Election Day (Nov. 8). The fifth quadrennial 7-Election Presidential Coffee Cup Poll officially ends Election Day, and 7-Eleven is closing out the day by giving away cups of fresh-brewed coffee, the convenience store company’s most popular proprietary beverage.

Heineken announces holiday marketing, packaging

Holiday marketing supported by There’s More Behind The Star campaign

September 29, 2016

For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.

Dunkin’ Donuts celebrates National Coffee Day

Consumers can purchase hot coffee for 66 cents

September 22, 2016

In celebration of National Coffee Day on Sept. 29, Canton, Mass.-based Dunkin’ Donuts is giving consumers a medium-sized cup of the brand’s hot coffee for the special price of $0.66 at participating Dunkin’ Donuts restaurants nationwide.

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing

Jessica Jacobsen

August 10, 2016

The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.

Social media celebrity launches wine brand

Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand

July 19, 2016

Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.