Articles Tagged with ''Social Media''

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.

As consumer packaged goods (CPG) manufacturers get ready to transition into the 2016 calendar year, Chicago-based Mintel released its “2016 Food & Drink Trends” report. The 12 trends cover a range of topics including eCommerce and natural formulations.

White Plains, N.Y.-based Heineken USA released the third of its five 2015 #Heineken100 product collaborations. The custom jersey knit 

Dewar’s whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., is celebrating the launch of Dewar’s Scratched Cask with a 360-degree virtual reality experience and marketing campaign. By visiting www.Scratched360.com, consumers can 

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.

While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.