Articles Tagged with ''Social Media''

Variety, premiumization drive on-premise channel

Aquafina Sparkling promos sparkling flavored waters
Barbara Harfmann
April 14, 2017
I’m a big fan of movies and eagerly anticipate two events: the Academy Awards and Turner Classic Movies’ (TCM) annual 31 Days of Oscar, which took place on Feb. 26, and Feb. 1 through March 3, respectively. This year, several beverage brands took center stage at Hollywood’s biggest night.
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Survey shows how millennials like to consume advertising

Consumer demographic open to a variety of ad mediums
Amanda Del Buono
April 14, 2017
As millennials have gained immense buying power in the U.S. market, targeting this demographic has proven to require a different technique than was utilized for previous generations. As a millennial myself, the vast amount of research on the best ways to reach my consumer group constantly grabs my attention.
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Michelob Ultra partners with World Surf League

Light beer now exclusive beer sponsor of WSL events
April 10, 2017

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.


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Dos Equis logo

Dos Equis announces new Cinco de Mayo campaign

Brand offers sweepstakes, chance to win trip to Mexico
February 15, 2017

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 


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Celebrity endorsements proliferate in the beverage business

Beverage campaigns utilize TV, social media to engage consumers
Barbara Harfmann
February 15, 2017
In his 2003 hit song “Celebrity,” country crooner Brad Paisley sings about the perils of celebrity and “acting like a fool just ’cause you’re on TV.” Yet, many alcohol and non-alcohol beverage brands recognize that the star power of athletes, musicians and actors often equates not only to deeper consumer connections but also to increased brand recognition that translates into sales.
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life water after dark

PepsiCo's LIFEWTR hosts Art After Dark experience during Super Bowl Week

Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
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Beverage holidays encourage social media marketing

Tea Council of USA holds photo sharing sweepstakes on Twitter
Amanda Del Buono
February 15, 2017
Scrolling through Facebook nowadays can sometimes seem like scrolling through a virtual cookbook, with video recipes appearing in almost every other post. As consumers have gained a greater interest in their health and wellness, a “foodie” lifestyle also has gained traction in the United States. With this, food- and beverage-inspired holidays have exploded whether it’s National Green Juice Day Day (Jan. 26) or World Water Day (March 22), inspiring clever marketing and increased consumption.
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