In celebration of National Coffee Day on Sept. 29, Canton, Mass.-based Dunkin’ Donuts is giving consumers a medium-sized cup of the brand’s hot coffee for the special price of $0.66 at participating Dunkin’ Donuts restaurants nationwide. The price recognizes the brand’s 66-year history, it says.

“Dunkin’ Donuts’ coffee heritage, and the love people have for our coffee, goes back 66 years to 1950, something no other leading restaurant brand can match,” said Chris Fuqua, senior vice president of brand marketing, global consumer insights and product innovation, in a statement. “Since then, our coffee has remained an important part of millions of guests’ daily lives, helping busy people start their morning and keep on running any time of day or night. For National Coffee Day in 2016, we say cheers to 66 years by making Dunkin’ Donuts’ signature hot coffee available on Sept. 29 for only 66 cents for a medium-sized cup.”

Dunkin' Donuts also is helping its fans show and share their love of coffee by offering a one-day-only Snapchat Geo-filter on National Coffee Day. The design celebrates the beverage holiday and only can be unlocked Sept. 29 at any of Dunkin' Donuts’ U.S. locations, it says.