Articles Tagged with ''beverage philanthropy campaigns''

Effen Vodka's Pride bottle - Beverage Industry

EFFEN Vodka released Pride bottle to support LGBTQ equality

LTO bottle supports Outfest, an organization that promotes LGBTQ Equality

July 18, 2019

As part of the brand’s Different by Design campaign, the bottle was created to celebrate self-expression and individuality, it says.

Crown Royal's Purple Bag Project. - Beverage Industry

Beverage brands heat up summer with new campaigns, partnerships

July 12, 2019

Sparkling Ice launched its latest sweepstakes. Regatta Craft Mixers announced a partnership with US Sailing. Gatorade launched a new campaign designed to encourage young girls to participate in sports.

Bud Light World Pride Aluminum Bottle - Beverage Industry

Bud Light releases rainbow aluminum bottle

Limited-edition packaging supports GLAAD

June 27, 2019

For every case of rainbow bottles sold from May 27 to June 30, Bud Light will donate $1 to GLAAD, up to $150,000 to assist in their efforts of creating a world where everyone can live the life they love, the company says.

Love & Pride White Wine

June 5, 2019

Tank Garage Winery released its latest limited-edition wine: Love & Pride, which gives back to the LGBTQ Connection foundation in Napa Valley.

Keurig Dr Pepper launches corporate responsibility program

Commitments titled ‘Drink Well. Do Good.’

June 4, 2019

Less than a year since its merger, Burlington, Mass. and Plano, Texas-based Keurig Dr Pepper (KDP) announced a unified corporate responsibility (CR) program designed to deliver positive impacts, the company says. The new program – Drink Well. Do Good. – was developed following extensive analysis across the company’s expansive hot and cold beverage operations and is focused on four areas: environment, supply chain, health and wellbeing, and communities, according to the company.

Budweiser Discovery Reserve American Red Lager

May 15, 2019

Budweiser, a brand of Anheuser-Busch, launched its latest beer product in the celebration of the 50th anniversary of the Moon landing: Budweiser Discovery Reserve American Red Lager.

RumChata Freedom Bottle - Beverage Industry

RumChata capitalizes on its flavor, mixability

Cream liqueur can be crafted into a multitude of recipes

Taylor Karg

April 11, 2019

From what began as an interest in the Hispanic culture and horchata's distinct combination of rice, cinnamon and vanilla, RumChata now is the No. 1 selling rum-cream liqueur, with an annual sales of 500,000-plus cases globally.

Sierra Nevada Brewing Resilience Butte County Proud IPA - Beverage Industry

Sierra Nevada uses brewing expertise to help wildfire victims

Craft brewer develops Resilience IPA to raise funds

Jessica Jacobsen

March 22, 2019

Sierra Nevada Brewing Co., Chico, Calif., has not only given of itself but has created an opportunity for other members to help those who were and continue to be impacted by this wildfire.

As part of its Can Do Promotion, Folgers will provide funding to 10 initiatives (from supporting families to communities at large) and honor those who are dedicated to making good things happen to those who deserve it. - Beverage Industry

Beverage brands roll out fresh campaigns

March 13, 2019

Folgers will provide funding to 10 initiatives, Daou Vineyards announced a long-term deal with Broadcast Music Inc. (BMI), The J.M. Smucker Co. and Akron Children’s Hospital announced a multi-year partnership, Heineken launched a new campaign titled Go Places 2.0, and Jim Beam unveiled its new global marketing campaign.

Me and the Bees Lemonade - Beverage Industry

Me & the Bee’s Lemonade celebrates 10 years of ‘bee-lieving’

Founder and CEO Mikaila Ulmer pitched story on “Shark Tank”

Barbara Harfmann

February 18, 2019

Not many 12 year olds can say that they have pitched their business on TV’s “Shark Tank,” introduced then-President Barack Obama at the United State of Women Summit, who jokingly suggested he should work for her, and formed her own nonprofit, Healthy Hive Foundation, which is aimed at saving the honeybee and the food supply.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

Leveraging decades of beverage production expertise, join Regal Rexnord’s Jeremy Fryman, Beverage Industry Marketing Manager and Tom Eure, Senior Account Executive as they dive into the landscape of plastic conveyor belt materials on the market and how to select the proper material type by application.