During this unprecedented time in history, the COVID-19 pandemic continues to have a devastating impact on the supply chain, causing bars, restaurants and retailers to close, tradeshows to be shuttered, and living rooms to turn into workplaces and schools.
Brands partner for “Better Our Planet” campaign benefitting U.S. forests
May 6, 2020
In response to the rising demand for sustainably packaged water, Boxed Water Is Better has partnered with Kum & Go over the past two years to offer an alternative to plastic water bottles across their locations in 11 states.
Kombucha Heal-In helps deliver kombucha to frontline workers
May 5, 2020
Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.
Donations aid efforts across China, US, Canada and more
April 3, 2020
As part of ongoing efforts to support communities around the world amid the impact of COVID-19, The Starbucks Foundation, the philanthropic arm of Seattle-based Starbucks Corp., announced it is donating more than $3 million to support community response efforts globally.
Food and beverage manufacturer supplying nutritious meals to food banks
April 2, 2020
As efforts accelerate worldwide to provide relief from the ravages of COVID-19, Purchase, N.Y.-based PepsiCo Inc. and The PepsiCo Foundation announced a more than $45 million initiative focused on helping people and communities most affected by this virus.
Bar patrons can tip servers thru #AnotherRoundChallenge
March 30, 2020
Campari America, New York, announced a donation of $1 million to Another Round, Another Rally, a nonprofit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency.
Five nonprofits on the front lines of COVID-19 receive humanitarian help
March 27, 2020
The Coca-Cola Foundation, the philanthropic arm of Atlanta-based The Coca-Cola Co., announced it is awarding a total of $13.5 million in grants to five nonprofit organizations that are working on the front lines of the U.S. and Canadian humanitarian response to the coronavirus pandemic.
Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.
Brands boost holiday sales via in-store promotions, eCommerce
December 13, 2019
Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.
New products, inspirations give consumers ample choices
November 18, 2019
With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.