The National Restaurant Association reports that nearly 100,000 restaurants are in danger of permanently closing. Yet, some foundations are “sharing the love” with much-needed financial help.

As the COVID-19 pandemic took hold of the United States, everyday heroes stepped up to support family, friends, neighbors and strangers. These "local legends" have provided unity, comfort, nourishment and relief during these unprecedented health and economic challenges. To show support, Matthew McConaughey and Wild Turkey give thanks and celebrate four selfless individuals from Austin, Chicago, Dallas, and New Orleans who've demonstrated unwavering conviction in serving their communities.

Me & the Bees CEO Mikaila Ulmer published her “Bee Fearless” book about launching her lemonade business, her quest to save the honeybees and provides sound advice for others wanting to start a business and pursue their passion.

Pendleton Whisky is donating $100,000 to help Professional Bull Riders, the Women’s Professional Rodeo Association and others unable to work due to the COVID-19 crisis.  

Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design. 

The Coca-Cola Co., Atlanta, reported second quarter 2020 results and provided an update on strategic actions that are positioning the system to emerge stronger from the ongoing coronavirus pandemic. The Coca-Cola system remained agile in the second quarter, with a focus on maintaining a safe environment for employees while also providing necessary products and services to consumers, customers and communities during this unprecedented time, the company says.

Chipotle Mexican Grill, Newport Beach, Calif., announced it will serve new non-GMO and certified organic lemonades, aguas frescas and tea from farmer-created Tractor Beverage Co. at participating locations.

Pabst Blue Ribbon continues its commitment to celebrating creativity, working with 1,000 creatives that encompass the diversity of Pabst Blue Ribbon’s community.

The Distilled Spirits Council of the United States (DISCUS) recently launched a Spirited Advocate podcast, which features lively discussions of industry issues and more with DISCUS President and Chief Executive Officer (CEO) Chris Swonger and Scotch Whisky Association CEO Karen Betts.

In April, the San Antonio River Walk Association announced a charitable partnership with Silver Eagle Beverages to present the Bud Light River Walk Relief Concert Series.