Stella Rosa launches “Real Taste Comes Naturally”
Campaign highlights authenticity, real fruit flavor
The Riboli family of San Antonio Winery recently released its semi-sparkling wines in two new flavors: Stella Rosa Pineapple and Stella Rosa Watermelon. The release coincides with a new 2020 campaign, Real Taste Comes Naturally, which rolled out in February. The campaign highlights the authenticity behind Stella Rosa’s “rich fruit flavor,” the company says. The concept behind the Stella Rosa campaign is keeping it simple: natural fruit flavors combined with crisp, effervescent wine made from Moscato and Brachetto grapes grown in northern Italy’s Piedmont region.