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Home » beverage marketing campaign

Articles Tagged with ''beverage marketing campaign''

Pepsi Tailgate Crashers

Pepsi looks to own tailgating with new campaign

Tailgate Crashers builds on carbonated soft drink brand’s Food Deserve Pepsi
jessica Jacobsen
Jessica Jacobsen
September 3, 2025

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.


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Harry Potter Coffee Mate Creamers

Harry Potter x Coffee mate unveil Honeydukes Cafe pop-up

2-day event celebrates limited-edition creamers
Staff Beverage Industry
August 18, 2025

To celebrate the launch of two limited-edition creamers inspired by Honeyduke, Harry Potter x Coffee mate is presenting the Honeydukes Cafe, a two-day pop-up event in Chicago.


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MARU-HI Ariana Madix

Ariana Madix, MARU-HI want consumers to celebrate their inner circle

Japanese-inspired sparkling cocktail brand asks fan to post their MARU-HI moment
Staff Beverage Industry
July 25, 2025

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.


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FIJI Water 700ml bottle

FIJI Water adds 700-ml bottle

Staff Beverage Industry
July 24, 2025

FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.


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Coca Cola

Coca-Cola Co.’s Q2 results address consumer engagement, innovations

Company announces plans to launch Coca-Cola offering made with US cane sugar
Staff Beverage Industry
July 22, 2025

The Coca‑Cola Co., Atlanta, reported second quarter 2025 results. Additionally, as part of its ongoing innovation agenda, this fall in the United States, the company plans to launch an offering made with U.S. cane sugar to expand its Trademark Coca‑Cola product range.


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Speedway Fill Up

Speedway stores unveils Fill Up campaign

Campaign reminds consumers that refueling isn’t just for cars
Staff Beverage Industry
July 22, 2025

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.


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Smirnoff Sunny Days Pack

Smirnoff ICE offers consumers Sunsurance

Campaign giveaway coincides with Sunny Days Variety Pack release
Staff Beverage Industry
June 19, 2025

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice. 


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Celsius Live Fit Go

Celsius launches LIVE. FIT. GO. Campaign

Energy drink brand taps into authentic storytelling to showcase how it empowers everyday achievers
Staff Beverage Industry
June 3, 2025

CELSIUS is amplifying the brand’s core LIVE FIT ethos and tapping into the “ready, set, go” mindset by injecting deeper meaning into its mantra, connecting with people across everyday moments to live with an intended purpose in its LIVE. FIT. GO. campaign.


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Halfday

Halfday iced tea wants workers to enjoy time off

Staff Beverage Industry
April 11, 2025

To encourage people to take time off guilt-free, gut-healthy iced tea brand Halfday is giving away cash prizes to make the most of their unused PTO.


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Sparkling Ice 6 packs

Talking Rain, K9s For Warriors unleash Sparkling Ice six-packs

Staff Beverage Industry
April 4, 2025

Created in response to the consumer need for a mid-size pack between single serve and the 12-bottle variety pack, the new six-pack options give Sparkling Ice consumers a convenient, portable way to enjoy more of their favorite Sparkling Ice flavors.


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