Holiday promotions - Articles - Page 4

Miller Lite memorializes work holiday parties with new campaign

Beer brand teams with Alex Prager for art installation at LACMA

November 20, 2020

To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.

Jameson Irish Whiskey unveils tree made from empty bottles

Whiskey brand will award 7 Jameson Whiskey Tree this holiday season

November 11, 2020

Jameson Irish Whiskey, a brand of Pernod Ricard USA, New York, is putting its twist on an annual tradition with the legendary Jameson Whiskey Tree.

Tecate pairs with tamales in holiday promotion

Marketing program offers shoppers chance to win Uber credits

October 22, 2020

In a retail promotion beginning in early November and running through December, Tecate is combining the Mexican Import with a tradition that reflects the Mexican American cultural heritage.

Direct Wines releases Wine Lovers’ Advent Calendar

2020 edition provides consumers with taste tour wine regions

September 28, 2020

The popular Wine Lovers' Advent Calendar is returning nationwide for its third year, after selling out within weeks both years prior. Available from Direct Wines Inc., South Norwalk, Conn., the Wine Lovers’ Advent Calendar contains 24 187-ml bottles of wine.

Holiday campaigns deliver delight

Pepsi and Breckenridge Brewery gift it forward, deliver Christmas trees

Sarah Graybill

December 16, 2019

Seizing a prime opportunity to leverage holiday spirit to have an impact on humanity this holiday season, beverage brands such as Pepsi and Breckenridge Brewery are upping their holiday campaign games.

Heritage Distilling Spirits Advent Calendar

Beverage brands leverage holiday campaigns to spread cheer

Brands boost holiday sales via in-store promotions, eCommerce

December 13, 2019

Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.

Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior

December 13, 2019

The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."

Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads

Barbara Harfmann

December 12, 2019

Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”

Beverage brands leverage the beverage for the holidays and beyond

New products, inspirations give consumers ample choices

November 18, 2019

With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

Glenlivet launches new brand initiatives

Initiatives include portfolio redesign, fresh ideas

May 6, 2019

The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.