Taking a new and exciting direction, Kim Crawford Wine, a brand of Constellation Brands, is launching non-vintage Prosecco from the Veneto in the North-East region of Italy.
Analysts highlight that the coronavirus pandemic is causing ripple effects in the CPG market. The good news for wine is that it already had the biggest online sales presence, driving 55% of wine growth.
New-to-market wine approved by the governing body for Prosecco D.O.C. appellation
December 1, 2020
Gancia, a brand of New York-based Roust Americas, unveiled a new-to-market wine that merges the popular trends of Prosecco and Rosé into a unique varietal approved earlier this year by the governing body for the Prosecco D.O.C. appellation. Gancia's Prosecco Rosé D.O.C. will arrive onshore in North America in time for Christmas and New Year occasions, it says.